A Snackable Guide to Partnering with Voodoo

Wondering what it's like to partner with Voodoo? In order to provide you with a clear understanding of the experience of working with Voodoo right now, here's a breakdown of what you can expect when you sign up to collaborate with us.

Focus on Hybrid prototypes and flexible launch KPIs 

Our focus as a publisher is transforming our portfolio of existing and new hit games  into hybrid-casual titles, in order to meet the increased demand from users for more in-depth gameplay. In practice, this means your studio will work closely with our internal studios to “hybridize” your game. Thanks to our rigorous process we know that when we release a new title it has a good chance to be a Mob Control, Collect Em All or Uboat Attack-sized hit. 

Our Publishing Managers work closely with studios on each hot prototype, so launch decisions are studio-centric and very flexible.  To take two recent examples from 2023, a battle game was launched with a 30-cent Cost Per Install (CPI) but a 12% D7 retention. We also found a puzzle game that was launched with a 22% D7 and 30-minute average playtime, but a $1.60 CPI. Both games have gone on to become strong hits despite not initially hitting ‘target’ metrics across the board.

Coaching and Resources

To help you with prototyping, we provide you with the following resources:

• Access to Voodoo Academy (you can contact Stanislas Marchand, our Core Studios Operations Manager, if you have any questions)

• Access to data from 200+ launches and 10 000+ prototypes

• Dashboard with free testing and data 

• Our experts in Publishing Management: 

We’ll support  you by converting your high-potential prototypes into worldwide hits. Once you create a promising prototype, you’ll team up with them directly and receive personalized coaching and feedback on a regular basis. 

Once your studio is done with the prototyping, we take care of the rest. When the time to launch arrives, we offer: 

• Marketing (creative ads, playable ads, monetisation and user acquisition…)

• Post-launch dashboards which will track your games’ performance.

• Voodoo Tune: an exclusive Voodoo tool that optimises your game (including remote settings, A/B testing, player progression, economy tracking etc.)

Financial Support

We know each studio we work with has their own needs and thus has a unique relationship with us. Some require financial support, others are willing to take more risks to reap higher rewards – that’s why we’re now proposing a variety of commercial solutions for different studios. Hit games at Voodoo make on average over $1M net payouts for our studios, but can regularly be a multiple of this figure, even in just the first 12 months. We’re here to help identify your most promising prototypes, get that initial traction with your players, and then unleash the potential of both your studio and your games.

If your studio is ready to make hit games with Voodoo, click here and let’s start!