Lord of the Board Backgammon (LOTB) is the first hit title by Beach Bum, a mobile gaming studio that joined Voodoo in 2021, focused on classic card & board games with a twist. LOTB reigns as the #1 app in the backgammon category worldwide on both the App Store and the Playstore. It’s maintained its rank for years thanks to Beach Bum’s retention strategy that has kept players loyal to the game.

Throughout this article you’ll discover some of the key points that explain how Lord of the Board Backgammon maintains this high engagement:

The importance of retention for a hybrid-casual game 

One of the cornerstones of a successful hybrid-casual game lies in its ability to retain players over time, since it’s the main indicator of the depth of connection it establishes between the game and its players. Lord of the Board Backgammon excels in this realm, showing how a mobile game can create loyalty amongst its players, especially its senior players.

How to keep engagement high

The secret lies in a combination of factors. LOTB's blend of challenging gameplay, strategic depth, and exciting visuals provides a well-rounded experience, while frequent updates prevent monotony and encourage deep and consistent engagement with the game. In essence, Lord of the Board Backgammon shows how thoughtful design, consistent development, and community engagement can solidify a game's position as a timeless mobile gaming gem.

Updates included inside LOTB to improve retention 

To ensure strong player retention, the studio developed a range of features that incentivize users to return to the app on a daily basis. These include periodic bonuses for prize collection, interactive elements upon app entry, and time-specific attractions which ensure that players always have something fun to look forward to upon returning to play. Their approach involves consistently tailoring new features to align with player profiles and game dynamics, driven by insightful data analysis. Here you have three examples.

Moreover, their player progression system enhances engagement by unlocking exclusive content as players advance. This encompasses unique quests, contests, albums, and an array of limited-time meta-game features and challenges, all contributing to an exciting user experience. This cohesive strategy aims not only  to sustain player enthusiasm but also to create an ongoing sense of exploration and fresh discovery, all of which adapt to evolving player preferences and game trends. 

Future plans for the game

As the LOTB Backgammon experience thrives on skill, it continuously encourages players to return and enhance their expertise while having fun. Moreover, to amplify the exciting and soothing experience many players seek, in the upcoming months Beach Bum will keep introducing new features and rejuvenating the overall look and feel of the app. This will ensure an exhilarating and engaging experience for current and future players alike.

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