2025: a year of growth and transformation for Voodoo
News
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Mar 11, 2026
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Written by
Alexandre Yazdi
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2
min read

In 2025, we’ve reached $778 million in revenue (+16% YoY) and stand as the largest French scale-up in terms of both revenue and profit.
From hyper-casual games to resilient casual IPs:
For a long time, the hyper-casual sector operated on a simple rule: keep launching more new games to offset the rapid decline of older ones (up to -40% per year). That model now belongs to the past.
Today, that dynamic has fundamentally changed:
In 2025, our existing game portfolio grew by +6%. It marks a real shift in the way we shape products: we are now building lasting franchises, such as Mob Control and Paper.io, capable of growing year after year.
Our repositioning toward casual gaming is clearly paying off:
- $653M in revenue this year, 90% of our gaming business
- +27% average annual growth since 2020
- A global market of around $40 billion, deeper and more resilient
Our long term ambition is to build category-leading mobile games that will leave a lasting mark on the industry.
The BeReal journey:
At the same time, we have continued developing our social apps: Wizz and BeReal.
After a year of integration and rebuilding, momentum is finally turning positive again: €30M in revenue in 2025 (vs. 0 at acquisition), a stabilized audience in France, strong growth in Japan, and a clear path to profitability by 2027.
The focus has been on product quality and on doubling down on what defines BeReal’s DNA: authenticity.
Today, Voodoo has:
- 169M monthly active users (+12%)
- 1.5 billion downloads per year
- Over 8 billion since inception
Looking ahead:
Over the past twelve years, we have built capabilities that extend far beyond gaming itself, including a deep product culture, high operational standards, and world-class marketing technology. These foundations fuel our growth not only in games but also in social applications and, in the future, across all forms of entertainment consumed on smartphones.
But beyond the numbers, what I’m most proud of is our teams’ ability to evolve, innovate, and reinvent ourselves in such a dynamic market.
I am grateful to work with you all.

